The Art of Innovation Ch. 4-6

Chapter Four
1. Brainstorm does not equal a regular meeting
- no taking notes
- no order
- no more than 1-1.5 hrs

Seven Secrets for Better Brainstorming
1. Sharpen the Focus
- edgy > fuzzy (statements)
- focus outwards (public's need rather than organization's)
2. Playful Rules
3. Number your Ideas
4. Build and Jump
-keeps it from getting stagnant
-keeps energy up
5. The Space Remembers
-try a warm-up
-"show and tell"
7. Get Physical
-sketching, mind mapping, diagrams, stick figures

The Brainstormer Effect
-puts a team on course
-rush of adrenaline
-ripple effect

Chapter Five: Hot Groups

1. idea of a "lone genius" is a myth
  throw out --> self-limiting paranoia
                  --> loner status
                  --> safety
2. hot group
-dedication
-enthusiasm
-deadlines
-well-rounded/diverse
-work in open, eclectic space
-empowered to get what they need
3. passion motivates
-tangible goal
-work = play
- crazy deadlines/unreachable goals
4. Eliminate "they"- everyone in it together
5. Create an abundance mentality
6. teams > individuals
7. Gives lots of gifts and awards
8. Secret to hot teams:
- scuttle rules
- provide good food
- encourage lots of play

Chapter Six: Prototyping

1. prototyping = problem solving
                       = a culture
                       = a language
2. Never go to a meeting without a prototype
3. build to learn
4. sketch things and make things --> accidental discoveries
PLAY + EXPLORE BORDERS
5. prototypes > pictures